A few examples will help illustrate the broad range of our capabilities
and services:
For a medical device manufacturer, a new company, we developed
a multi-faceted public relations, marketing, and public affairs
program to launch a new generation of safe needle devices. The
ongoing program encompasses trade press coverage in multiple categories;
public relations and market research; relationship management
with opinion leaders and regulatory agencies; strategic publicity
in local, regional and national media, and sales and marketing
support.
For a major bank undergoing a comprehensive and complex reorganization,
we assisted with critical and timely internal communications to
multiple target audiences.
For a large, national non-profit organization, we developed and
executed marketing communications strategies on a critical and
sensitive issue for multiple internal target audiences. We also
assisted in relationship management with a panel of national experts
over a period of 10 years.
For a regional governmental health care system, we provide media
relations support, editorial services (publications and collateral
materials), special event planning and support, and crisis communications
counseling.
For a division of a national telecommunications corporation, we
planned and executed the national launch of an advertising-supported
service on the World Wide Web. The project included trade show
appearances, strategic publicity, a video news release, and media
tours.
We are particularly strong in health care, but we also have substantial
experience in telecommunications and information technology, and
in business-to-business marketing generally. We also are experts
in crisis communications. Another strength is in helping organizations
forge mutually beneficial alliances, relationships, and partnerships
with other interest groups such as labor organizations, medical
experts, and nonprofit organizations of all sorts.
