For
more than 20 years, the talented professionals at Graze Public
Relations have scored major successes in public affairs, crisis
communications, and marketing public relations/brand development
for a wide variety of commercial, non-profit, and governmental
organizations. Here are few examples:
For
Retractable Technologies, Inc., a start-up company that
pioneered a breakthrough technology for the manufacturing of
low-cost, safe medical needle devices, we developed and implemented
a public affairs and marketing program that forced the conservative
hospital industry to begin using Retractable's VanishPoint products
to eliminate the workplace hazard of accidental needle sticks.
The two-track campaign included alliances with labor organizations
and widespread strategic publicity in trade, business and general
circulation media.
For
GTE Directories, a Graze PR team helped launch the electronic
Yellow Pages web site,www.SuperPages.comas the Worldwide Web was just emerging from its infancy.
The launch included trade show appearances, video news releases
and strategic publicity in both Internet special interest media
and the financial and consumer media. Our efforts helped SuperPages.com
become one of the leading Yellow Pages sites on the Web.
Over
the course of a 10-year relationship with the national Boy
Scouts of America, we developed its crisis communications
plan and its internal marketing plan concerning the prevention
of child sexual abuse. Among a host of activities, our work
included the creation of a professional advisory panel made
up of many of the top experts in the country on the issue, and
media training for hundreds of Scout executives. Largely as
a result of our efforts, the BSA is now widely recognized as
a leader among youth-serving organizations in the prevention
of child sexual abuse.
Over
a period of more than seven years, we developed and implemented
a ground-breaking public affairs and marketing program for Parkland
Memorial Hospital in Dallas, which in many respects became
a model for other medical centers, both public and private,
around the country. The program strengthened Parkland's standing
in the community and generated a significant increase in private
paying patients. The seven-year effort included a dramatic story
on the CBS news magazine "60 Minutes" about the deplorable
practice of patient dumping, enactment of landmark legislation
in Texas concerning indigent health care, a showcase television
report that was the premiere of another CBS program, "48
Hours," as well as numerous other stories in national print
and broadcast media.
Akili
Systems Group, a little-known systems integration and application
development company, went from near obscurity to a place on
the national information technology radar screen thanks to strategic
publicity that we generated in both trade and general business
media, including a bylined "Manager's Journal" column in The
Wall Street Journal.
For
Voluntary Hospitals of America, Inc., now VHA, Inc.,
we developed and coordinated the first nationwide screening
for the risk factors for heart disease. Called, "CountDown
USA - The National Heart Check," the national event involved
hundreds of hospitals and included a close working relationship
with the National Heart, Lung and Blood Institute, a top-drawer
national medical advisory panel, Gallup surveys, video news
releases, public service announcements, and an overlay of national
media coverage. The program was the first national marketing
event ever attempted by VHA and continued for three years. With
our assistance, it later evolved into an ongoing national health
promotion and disease prevention initiation of VHA, Inc.
Wondering
if we can help your company or organization? Let's talk. We're
always looking for more turns at bat. Maybe our next home run
will be for you.
